Sales Accepted Leads (SALs) and Their Place in the Sales Funnel
In the carefully structured world of the sales funnel—where prospects are guided from initial curiosity to final commitment—sales accepted leads (SALs) occupy a pivotal yet often underappreciated position. While marketing qualified leads (MQLs) and sales qualified leads (SQLs) typically steal the spotlight, SALs serve a distinct role as a quality checkpoint between marketing and sales….